Please register as an author

If you are a delegate to the masterclass, then please register as an author. Follow the link in the email, which may be in your junk email box, and you can then post.

See you on the 14th!

Please don't forget to bring...

A copy of your organisations current strategic plan (or information regarding it)
A laptop if possible. Please don’t panic if you are unable to bring one along
Your brain, a ton of energy, an open mind and willingness to help the others

About you

Please post a short blog, introducing yourself and answering these questions:
1) Your job – what you do, not just your job title
2) How long have you been in the job
3) What you want to get out of the Masterclass
To learn how to post a blog, click here.

A few teaser slides - The Lost Dogs' Home snapshot 2003

Here are a few of the charts from the presenation, giving you a snapshot of The Lost Dogs' Home database back in 2003. Click on the little icon that looks like a projector screen to get the slides full screen.

Some Teaser Charts For Ifc Mc Attendees

View SlideShare presentation or Upload your own.

An introduction to Graeme Smith

This video is a cute introduction to Graeme Smith, Managing Director of The Lost Dogs' Home and the lovely bloke giving us permission to use his charity as a case study for training!

What to expect

The Masterclass is a bit of an experiment, with Sean Triner and Jan Chisholm commissioned by The Resource Alliance to try this new approach. It is well planned, but has never been done before, so expect the unexpected! The plan, however, is simple.

The Lost Dogs’ Home are giving access to their entire data analysis information as a training tool.
Following a bit of an overview about data, gathering it, using it and what to look for we get practical pretty quickly.

What we are going to do is pretend we have been commissioned by The Lost Dogs’ Home to advise them on a fundraising plan.

We are going to go back in time, to 2003. You will see some short interviews of the Managing Director of The Lost Dogs’ Home and be given key information about the Australian fundraising sector in 2003.

You will also be shown data analysis from The Lost Dogs’ Home, looking at their data up to 31 December 2002.

Each group will be given a different task to grow either income or number of supporters by certain amounts, and with different 'constraints' imposed by the Managing Director of The Lost Dogs' Home. These tasks are:

Earth: Your plan must increase income by 500% by 2008, without our cost of fundraising ever going above 40%.
Wind: Your plan must increase income by 500% by 2008, with no restrictions on cost of fundraising, though the net income we have available for services must increase every year.
Fire: Your plan must increase income by 100% by 2008, without our cost of fundraising ever going above 40%.
Water: Your plan must increase the numbers of donors we have to 50,000 by 2008, without our cost of fundraising ever going above 40%.

Groups will be able to ask further questions from Jan and Sean who will be playing the part of the Managing Director and fundraising staff at The Lost Dogs’ Home.

Groups will then go away and devise a plan.

Groups will then come back and share the plans, we will discuss merits, techniques and want further information would be needed to actually make the plans work.

The Masterclass will conclude with another short video and a data snapshot for the The Lost Dogs’ Home in 2008, explaining what plan they followed and what happened for them.

By the end of it, we hope to increase all attendees understanding and ability of how to interpret data, prioritise and ask the right questions for preparing any plan.

We think it is going to be brilliant, lots of people – especially those wonderful people working at The Lost Dogs’ Home – have put tons of work into it, but ultimately it will only work if you go for it too. We’ll need you to work hard together to get the most out of it.

Thanks – and I hope you enjoy it.

How to post

New to blogs?

Anyone can read or comment on this blog, but if you are an attendee you can also 'post' a new blog as an 'author'. You will receive an email inviting you to become an author. It may be in your junk / spam folder, so check there. It should be from 'Sean is always learning'.

Follow the link from that email and register, using the email that it was sent to. Please use your real name to identify yourself.

When you visit the blog, you should log in, using your registration details. Then you will see an option 'New Post'. Click it and type away. You can add photos and stuff, but mainly just type away. Don't forget to add a title, and also in the bottom you will see 'Labels for this post'. Type in some keywords to help identify the subject of the blog.

So, for example, if you are doing your first blog about who you are, type your name, a comma, then and 'Who I am' in the labels section.

What group are you in?

We will be asking people to join carefully planned groups (!) - here they are:
The groups are:

Earth
Allan Würtz, Laursen, Direct Marketing Coordinator, Amnesty International - Denmark
Beatrice Allevi, Administration Assistant, Fondazione Istituto Ospedaliero di Sospiro - Italy
Bert Merkestein, Data Consultant, Delphi Fundraising - Netherlands
Janet Oldfield, Director, Intl Save The Children Alliance - UK
Tone Faugli, Product Manager - Fundraising, Red Cross - Norway
Mr Søren Buhl, Fundraiser, DanChurchAid - Denmark

Wind
Charles Mollenhauer, Director, Legionäre Christi e.V - Germany
Chiara Borghisani, Administration Manager, Fondazione Istituto Ospedaliero di Sospiro - Italy
Sandra Millar, Fundraiser, Sandra Millar's Corporate Sevrices - South Africa
Sarah Williams, Head of Supporter Relationship Marketing, Diabetes - UK
Adele Marzetta, Fundraising Assistant, UNHCR - Italy
Michael Dixon, Direct Marketing Officer, World Society for the protection of Animals - UK

Fire
Paul F Walder, Strategic Planner, Spinas - Gemperle Gmbh - Switzerland
Renuka Bhogal, , Greenpeace - UK
Sonja Jöchtl, Fundraiser, Caritas - Austria
Stine Schmiot Raaholt, Project Manager, Danish Cancer Society - Denmark
Deana Shaw, Director - Direct Marketing, UNICEF - Canada
Tim Hunter, Deputy Director of Fundraising, NSPCC - UK

Water
Elisa Mariottii, Administration Assistant, Fondazione Istituto Ospedaliero di Sospiro - Italy
Henk De Graaf, Managing Director, Alpha Fundraising Consultancy - Netherlands
Kirsten Poulsen, Fundraiser, Red Cross - Denmark
Guillermo de los Santos, Fundraising Coordinator, Medecins Sans Frontieres - South Africa
Jan-Willem Hoogeweegen, Head of Department Marketing & Communication, UNICEF - Netherlands
Rob Patmore, DRTV Consultant, Crossbow DRTV, Netherlands

Timings and Venue

Our first session will start promptly at 14.00 on Tuesday 14th October. Please get there for 13:45 and we can get to know each other a bit, and get into groups.

While the session is due to finish at 17.30 we have asked that the room be available after this time so that you can continue your group work, and perhaps return after dinner.

Please note that that night will be hard work, with groups expected to help each other out probably until at least 21:00. The more you put into this, the more you will get out of it.

Second session will commence promptly at 09:00 though some groups may elect to have breakfast together.

Venue - the masterclass will be in Boston 17.