You as a donor

This is an extract / exercise from the presentation so that you can download and use it if you are needing to convince people the flaws in using COF or ROI as key measures.

You As A Donor

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Planning Your Strategy

This is an extract from the main presenation and should be useful for an hour planning / information gathering exercise internally, in conjunction with SWOTs and budgeting etc.

Planning Your Strategy

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Water

Presentation Water Group (14 10 2008)

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Wind

Wind

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Fire

Implementing Donor Team Fire

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Earth

The Lost Dogs Home Strategic Plan

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Thank you

Hi all

Thank you very much for all your hard work and I really hope that you are able to use what you learned to help plan, especially with what everyone is talking about regarding the recession.

Make sure you get the data first, and plan quickly.

The presentations are all being converted through Slideshare but will be up as soon as I can get them up.

I have put up your four, plus the whole of the actual presentation plus two mini presentations (You as a donor and Planning Your Strategy) so that you can download and use them internally.

Consultant people, please feel free to use with your clients but please credit us accordingly! Thanks all!

Sean

The Groups in Action

Well, Earth disappeared to re-convene later, but here we have the others cracking on...

First group up...Fire

and here we have Water...

And Wind... And the leader hard at work...

Thanks guys!

Hi, I'm Søren Buhl

I work at Dan Church Aid as a fundraiser.

My primary areas of work:

- Business Development
- Invention and innovation strategy
- Fundraising and communication as the driving force of CRM
- Implemeting new technologies in fundraising

I've been working with communication the last 7 years - the last 4 with fundraising as the focal point.

In the spirit of the experiment this master class is, I will expect nothing less than a life changing experience!

I'm usually more talkative - as you'll see.

Best regards
Søren

intro

Hello,

My name is Jan Kamphuis, marketing analist for Unicef in the Netherlands.
I've been working for this organisation for the last 8 years (market research, data analysis, profiling etc.).

I hope this session will expand my knowledge concerning the strategic aspects of segmenting and marketing. Most of all, I am looking forward to learning from the other masterclass participants.

P.S.:
During this session, I replace my collegae Jan Willem Hoogeweegen.

Sonja Jöchtl

Hello!
I work as a fundraiser for Caritas Austria - I do online fundraising and organize major fundraising projects such as marathons or mobile phone collections (conception, coordinating with media, finding companies supporting us and prepare material for regional caritas fundraisers who actually have direct contact with the donors). I am also projectleader for youngCaritas which is the youthplattform of the Caritas.
I am always watching out for new fundraising ideas that could be useful for our fundraisers -
at the moment we have 250.000 active donors, and I am convinced, that our local fundraisers could have much better results if they´d have a better look at their database.

I hope that I´ll get some hints from you to pass on to them. :-)

looking forward meeting you all in amsterdam,
sonja

Allan Würtz Laursen

Hi y'all. My name's Allan Würtz Laursen. I'm working for Amnesty International, Denmark as Direct Marketing Coordinator, working with individual giving. More specifically, I'm in charge of our online marketing activities, our direct mail programme, segmentation (for telemarketing and direct mails activities - RFM-modelling, for instance), donor loyalty, and budgetting and planning of member recruitment and development activities. I've been in this current role for nearly two years.

At Amnesty Denmark, we've just implemented a brand new CRM system. Currently, I'm in the process of learning how to take advantage of the system in order to optimise our individual giving programme. That's why I find this year's Masterclass exciting and relevant. Through the class, I expect to learn more about how to use the valuable information that is hidden in our database about our supporters and to turn the information into a strategic fundraising plan.

Looking forward to meeting you all.

Elisa Mariotti - Chiara Borghisani - Beatrice Allevi

Ciao,
We are three Italian beginners in fundraising and we are attending the IFC to learn as much as possible.

We work for a foundation “Istituto Ospedaliero di Sospiro” which assists disabled people (about 400) and elderly people (about 240).

Its mission is to look after the physical, psychological and social wellbeing of people.

The foundation doesn’t have a particular fundraising strategy. Many ideas have been carried on but now there is the need to organize and develop them.

We are supporting the fundraising manager in implementing a fundraising plan which will form the guidelines for the near future.

Our goals are to get more information about the fundraising world and “walk away with new ideas that will take our fundraising to a whole new level”!!!

Elisa Mariotti - Chiara Borghisani - Beatrice Allevi

Gala night - 16 October 2008

Hi all

Jan and I are going for the more sedate, networking option on 16 October (me because I am getting old...)

Anyway, we wondered if any you want to jooin us and /or bring a colleague (they don't have to be coming t the masterclass) and join us on a couple of tables.

I will ask IFC if they can reserve a couple for us, but in the meantime please email
galadinner@resource-alliance.org with your full name and organisation if you wish to attend the networking dinner, and ask to be on the same table as Jan or Sean.

Thank you Stine, Kirsten, Guillermo, Charles and Sarah for blogging your details. It would be great if the rest of you do too!

Sean

Stine Schmiot Raaholt

Hello! I'm a virgin-blogger but hope to learn more real soon.

My name is Stine and I am from the Danish Cancer Society where I work as a project manager and Direct Marketing Specialist within the fundraising department.

My main focus is acquisition, retention and upgrading of private donors. This means planning the strategy and executing DM and TM campaigns as well as maintaining (and improving upon) planned activities.

I started in the Cancer Society 2½ years ago and before that I have work at different DM- and internet advertising agencies for over 6 years. I am looking for new ideas or approaches within my focus areas and I'm looking forward to meet all of you and learn from your experiences.

Stine

Kirsten Poulsen

Hi there! This is my very first blog but probably not the last. Blogging is very in, I hear... My name is Kirsten and I am from the Danish Red Cross where I work as a project manager within the fundraising section. My main focus is acquisition, retention and upgrading of private donors through any and all donation forms. This means planning the strategy, working out the budgets and executing DM and TM campaigns as well as maintaining (and improving upon) planned giving programmes. I have held my current position for 2 years and have a total of 8 years behind me as a fundraiser in relief and health organisations. After a recent change of management I have become the most experienced fundraiser in my area. Consequently, I am looking for new ideas or approaches to ensure continued growth. Looking forward to learning with and from all of you!

Sarah Williams

Hello. I'm Sarah Williams and I am the Head of Supporter Relationship Marketing at Diabetes UK. I have been in this current role for 6 months and was previously the Individual Giving Manager for here 3 years. I have worked in fundraising for 8 years and prior to Diabetes UK I worked at Parkinson's Disease Society and the British Red Cross.

I am really excited about attending this workshop because Diabetes UK are currently in the process of building a new 'datamart' system - to enable us to harness the powerful information we know our database holds - but hereto we have had difficulties accessing - especially concerning LTV. The organisation has challenging growth plans over the coming years and it is key that this asset is fully exploited. I want learn what questions I should be asking - and how I turn the answers into useful, practical strategic plans.

Charles Mollenhauer

Hi. My name is Charles Mollenhauer. I have been working in fundraising for 19 years: 10 years in the USA, 9 years in Germany. During that time I have been director of direct mail, major gifts, database management, and director of development for Germany. I have skills in planning and executing marketing plans, standard marketing reports and corporate reports and ad hoc reporting both in RE7, Crystal Reports, SQL, and Access. My current job (starting 1. January 2009) will be International Fundraising IT Systems Manager. My goals from this master class is to learn more about what others are doing when it comes to implementing long and short term goals and reporting on those goals.

Charles Mollenhauer
Executive Director of Development
International Fundraising IT Systems Manager
Legionäre Christi eV
Justinianstr 16
50679 Köln-Deutz
Office: +49 221 880439 20
Fax: +49 221 880439 99
Cell Phone: +49 176 100 28608

Guillermo de los Santos

I'm Guillermo de los Santos, currently working as a Fundraising Coordinator at MSF South Africa. We are currently testing the potential of raising funds from private individuals in South Africa. I'm currently developing the fundraising strategy and implementation plan for 2009. We just launch our first DM test to South African magazine subscribers. We have an excellent response from the South African audience during the xenophobia crisis
I was appointed in May 2008 so I have been for 5 months in the job. Previously, I worked for Peace Parks Foundation (affiliate to WWF-SA), UNICEF, UNHCR, Caritas. I have been working in fundraising since 2000.
As MSF is a new organization in SA, and we are in the process of developing the brand, I would like to get as much possible insights to analyze and interpret the data correctly for future fundraising actions. I would like to increase the revenue more than 100%